Government entity in the health sector
Project Background & Main Objectives
As health challenges expand and programs become more diverse, the need to link health-sector decisions with behavioral insights has grown significantly. To ensure that policies are more responsive to the realities and behaviors of beneficiaries, the project was launched to establish a Behavioral Economics Unit as an institutional capability within the health sector.
The Challenge
- Absence of a dedicated unit capable of translating behavioral insights into practical policy decisions.
- Limited institutional awareness of behavioral economics as a decision-making tool.
- Lack of standardized procedures and regulatory documents to ensure sustainability and consistency.
- Need for a structured and systematic methodology to design behavioral interventions.
Approach
The Haws team worked closely with the entity to:
- Develop the unit’s vision, mission, and strategic objectives.
- Design an operating model covering governance, processes, and service delivery.
- Prepare detailed operational documents and procedural manuals.
- Build a service map grounded in beneficiary behavioral analysis.
- Deliver 22 training and awareness sessions for operational teams and key stakeholders.
- Develop the IDEA methodology for designing behavioral interventions.
- Support the implementation of real impact-evaluation studies to measure outcomes and drive continuous improvement.
Impact
- Establishment of the Behavioral Economics Unit as an institutional capability within the health sector.
- Strengthened institutional readiness to apply behavioral tools in policy design.
- Empowered operational teams through training and hands-on application.
- Embedded a culture of experimentation and behavioral analysis in decision-making processes.
