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With the significant expansion of tourism and heritage projects, developing services based on intuition or general impressions is no longer sufficient.

Despite extensive awareness efforts, food waste has remained one of the most prominent challenges affecting food security in the Kingdom…

Financial decisions are subject to many personal factors such as individual preferences, life experiences, and level of education, in addition to external factors such as the surrounding environment, including the influence of social class, monthly income level, and the behavior of family and friends.

Why do some patients neglect to take medications that could prevent serious diseases and improve their quality of life? And why do individuals fail to engage in daily exercise despite knowing its positive impact on their health?

In order for us to analyze how we understand the world around us and how our environment influences our decisions, we must first understand how the mind works. Through numerous experiments, psychology professor Daniel Kahneman concluded that the mind operates using two distinct systems.

For the first time, to treat what was known as Barlow’s disease, or Vitamin C deficiency. The use of this methodology then expanded widely in the healthcare field to identify effective treatments by dividing the target population into groups.